MARKETING-EUROPECOSMETIC MARKET ANALYSIS

INDEX OF FIGURES Figure 1. Global Cosmetics and Toiletries Market .................................................................................. 7 Figure 2. Number of European SME Manufacturing Enterprises of cosmetic and toiletry products in 2010......................................................................................................................................................... 7 Figure 3. Number of European SME Manufacturing Enterprises in 2010............................................... 8 Figure 4. Market beauty and personal care introductions by region 2007-2010 ................................... 9 Figure 5. Production of Soap and organic surface-active products in bars, etc, for toilet use ............. 11 Figure 6. Production of Organic surface-active products and preparations for washing the skin........ 12 Figure 7. European production of shampoo products.......................................................................... 12 Figure 8. European production of hair conditioners............................................................................. 13 Figure 9. Exports of Soap and organic surface-active products in bars, etc, for toilet use................... 14 Figure 10. Exports of Organic surface-active products and preparations for washing the skin ........... 15 Figure 11. Exports of shampoo products .............................................................................................. 15 Figure 12. Exports of hair conditioners................................................................................................. 16 Figure 13. Imports of Soap and organic surface-active products in bars, etc, for toilet use ................ 17 Figure 14. Imports of Organic surface-active products and preparations for washing the skin........... 18 Figure 15. Imports data of shampoo..................................................................................................... 18 Figure 16. Imports data of hair conditioners ........................................................................................ 19 Figure 17. Mass market of beauty and personal care introductions by claim group (2007-2010)....... 28 Figure 18. Number of products with EU Ecolabel by country (2011).................................................... 28 INDEX OF TABLES Table 1. Classification of products studied (PRODCOM Classification)................................................. 10 Table 2. Market Share for Top 10 Global Cosmetics Companies 2006 ................................................. 20 Table 3. Top 10 global companies, based on new product introductions (2007-2010) ....................... 21 Table 4. Top claims and 10 growing claims (2009-2010) ..................................................................... 27 Table 5. Market characteristics for the category of bar and liquid soap .............................................. 33 Table 6. Market characteristics for the category of shampoos and hair conditioners......................... 35