Beauty Spot: Why K-beauty is crazy about cica creams

Cica creams: the new skincare hero

Cica creams have become the hero product for new skincare launches claiming safety and gentleness. They are soothing and claim to relieve irritated skin, strengthen the skin barrier and gently moisturise. The South Korean market is currently flooded with cica cream launches that capitalise on consumers’ familiarity with the main ingredient Centella asiatica, known as a traditional herbal ointment.